The RMAI instrument helps provide a standardized measure of potential for success in retail management and can be useful for helping select dealers, unit managers, assistant managers, and franchisee applicants. The instrument helps evaluate an individual's interest in, motivation toward, and knowledge about retail management. The RMAI may be used for personnel selection and placement and evaluating candidates' needs for training.

Norms are based upon managerial job applicants from organizations in the retail sector.

Validation studies have been conducted in different settings and are available upon request.

The RMAI report includes individual scale scores, Significant Behavioral Indicators and follow-up interview questions.

Dimensions of Measurement:

• Background and Work Experience - Management-related education and training experience.
• Management and Leadership Interest - Interest in management and supervisory positions, and attitudes and behaviors that facilitate strong leadership performance.
• Management Responsibility - Extent to which the individual feels responsible for and in control of work performance and job advancement.
• Understanding Management Procedures and Practices - Understanding of basic retail management practices and common sense in handling customer situations.
• Customer Service - The extent to which an individual understands customer needs and the impact of employee behaviors on buying decisions.
• Managerial Arithmetic - Basic math ability as it relates to inventory, payroll, and profit analysis.
• Energy Level - Degree to which the applicant will demonstrate the work pace and endurance of a high achiever.
• Management Orientation - Self-report of an individual's personal traits associated with management success.
• Job Stability - Work values that encourage a long-term outlook on employment.
• Business Ethics - Attitudes toward upholding ethical business standards and practices.
• Management Potential Index - The overall suitability for life in a retail management setting.
• Validity/Accuracy - The degree to which the applicant understood and carefully completed the inventory.
• Validity/Candidness - The extent to which the applicant responds to the inventory in a socially desirable manner.